Regional Marketing Manager - Experiences (Experienced Level Professional)

Offerta Pubblicata Il 28-05-2024
Posizione :
Tablet Hotels HEADQUARTERS, Stati Uniti d'America
Settore :
Contratto :


Regional Marketing Manager - Experiences (Experienced Level Professional)

Michelin is hiring!

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Within the Experiences Business Line, you will join the Marketing team whose main missions are:

  • Define the marketing strategy of the Michelin Guide, Restaurant, Wine, and Hotel activities.
  • Understand and engage our customers (B2C, B2B, B2A) in a long-term relationship.
  • Build, develop & adapt offers at a global level by integrating customer needs (B2C, B2B, B2A) and market opportunities.
  • Ensure that our business and customer positioning is consistent in our different geographical areas.
  • Be in support of all our businesses and regions.


  • In a context of deep transformation of the Experiences Business Line, you will support the central Marketing Manager and the Business Development Manager in the creation, deployment and management of marketing offers for partners (private companies in various business segments or institutional structure/administrations), in a customer-centric approach (B2B, B2A and B2C).  You will support the continued expansion, to always ensure our business and customer positioning. 
  • Perimeter:
    • Regional scope which covers the US and Canada
    • For Michelin Experiences which could cover Restaurant / Hotel / Wine
    • For B2B/B2A legacy destinations/partners
  • Regional Go to Market
    • Collaborate with global and local teams to ensure a successful implementation of the company’s global strategic visions in the region, while providing guidance and mentorship to local teams.
    • Guarantee the overall compliance of the global marketing guidelines: branding, CRM, offers, etc.. and make sure to share and educate local teams on these.
    • Participate to the deployment of the marketing standard offers in your region, by ensuring with Sales and Project Managers that the deployment (selling and execution) of our offer fits to the global guidelines in terms of quality, counterparts, price and KPI’s.
    • Support the offer creation process led by the marketing central team by suggesting new creative, innovative and differentiating offers to build, which will drive growth of the presence of the Michelin Guide and provide feedback (important metrics, etc)
    • Participate to the deployment of the footprint expansion strategy
  • Regional monitoring
    • Feed on a regular basis the marketing central team to ensure regional marketing efforts are effective and successful, making recommendations and adjustments as appropriate.
      • Collect & analyze client insights, as well benchmark ideas in your region to identify new business opportunities.
      • Regional follow up of the global KPIs, objectives defined, monitor ROI for events & client’s activities, local social networks, and newsletters.
      • Build relevant client use-cases to share with other markets.
  • Regional sales support
    • Support Sales teams:
      • Adapt the client offer pitch according to the customer needs and based on the standards offer and pricing in your region.
      • Support the sales team in client meetings.
      • Support the client contracting process.
      • Participate to collect and analyze the KPIs to evaluate the performance of the offers sold.
  • External communications, social Media & CRM
    • Liaise with global, regional, and local teams to ensure successful launch of MICHELIN Guide public relations campaigns.
    • Participate to build the communications messages to drive event attendance, revenue growth and brand awareness/media value of the MICHELIN Guide 
    • Report on effectiveness and results of these communication campaigns, ensuring all elements achieve required performance criteria.
    • Express the local needs on the global social channel (S&OP process)
    • Define and relay to central the local adaptation of the global CRM & Social strategy based on data analysis and client feedback.
    • Work with Editorial to ensure strategy for local social media with respects of Michelin Group guidelines to drive engagement, interaction, brand affinity and improve the audience experience.
    • Build data reports that are needed to push recommendations on these marketing and communication drivers to improve the global strategy.


  • 5+ years in digital marketing strategy coupled with hands-on executional experience
  • Baseline understanding of ad platforms for all major social media channels and brand partnerships
  • Influencer marketing strategy and management
  • Experience tagging and analyzing content/campaigns using Google Analytics, Facebook Business Manager, Hootsuite, etc
  • A curiosity about gastronomy preferred
  • Professional skills:  Customer centricity, Operational Marketing, Project Management, Analysis and recommendation, Digital background
  • Behavioral skills: Team spirit, creative spirit, curiosity, responsiveness and agility, pragmatic, organizational capacity, international openness, rigor

The base salary for this position will be $101,000 - $127,000 and determined based on the qualifications of the selected candidate.


Inspire Motion for Life: Apply Today!

As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.

MICHELIN® tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike. For nearly three decades we’ve been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.

Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include: skill and career development, training, career exploration and work with cross-functional teams. We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.

Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions. Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included, support employee engagement and encourage professional development. BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.

Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at

This position is not available for immigration sponsorship.

Get in the driver’s seat and be on your way to a meaningful professional journey!